Privacy Policy
Last updated: October 16, 2025
Important: This privacy policy applies to our marketing website. Our retail platform has separate privacy terms that apply when you use our SaaS services.
1. Information We Collect
Information You Provide
- Contact information (name, email, company name)
- Messages and inquiries submitted through contact forms
- Demo requests and sales communications
- Newsletter subscriptions and marketing preferences
Information Collected Automatically
- Website usage data and analytics (via Google Analytics)
- Device information and browser details
- IP address and general location data
- Pages visited, time spent, and interaction patterns
- Referral sources and campaign attribution (UTM parameters)
Cookies and Tracking Technologies
- Essential cookies for website functionality
- Analytics cookies (Google Analytics, Microsoft Clarity)
- Marketing cookies for attribution and optimization
- Session storage for form data and user preferences
2. How We Use Your Information
- Responding to your inquiries and demo requests
- Providing customer support and technical assistance
- Sending marketing communications (with your consent)
- Improving our website and services based on usage patterns
- Conducting analytics to understand user behavior
- Preventing fraud and ensuring website security
- Complying with legal obligations and regulations
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Service Providers: Third-party services that help us operate our website (hosting, analytics, email services)
- Business Transfers: In the event of a merger, acquisition, or sale of assets
- Legal Requirements: When required by law, regulation, or legal process
- Safety and Security: To protect our rights, users, or the public from harm
4. Third-Party Services
Google Analytics
We use Google Analytics to understand website usage. Google may use this data per their privacy policy. You can opt-out using the Google Analytics Opt-out Browser Add-on.
Microsoft Clarity
We use Microsoft Clarity for website analytics and user experience insights. Microsoft processes this data according to their privacy policy.
Sentry
We use Sentry for error monitoring and performance tracking to improve our website reliability.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- SSL/TLS encryption for data transmission
- Secure hosting infrastructure with regular updates
- Access controls and authentication for our systems
- Regular security monitoring and incident response procedures
- Data minimization - we only collect what we need
6. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a portable format
- Object: Object to certain processing of your personal information
To exercise these rights, please contact us at admin@hypemalls.com
7. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and adequacy decisions where applicable.
8. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
- Contact inquiries: 3 years from last contact
- Marketing data: Until you opt-out or 3 years of inactivity
- Analytics data: Anonymized after 26 months (Google Analytics default)
- Legal compliance: As required by applicable laws and regulations
9. Children's Privacy
Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our website after such changes constitutes acceptance of the updated policy.
11. Contact Information
If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us: